Remember that gig where you lost yourself in the music?
What about that book that made you feel less alone? The school art room that made you happy? The waiata that makes you whole?
Creativity makes you who you are. And Aotearoa is made by creativity.
Creativity makes us.
Create!
Auahatia!
In te reo Māori, the kupu ‘auaha’ means ‘to create’. 'Auahatia' is an extension and invitation: create!
Creativity is in all of us. Whether we’re in the crowd or participating ourselves, we’re engaging our creativity.
All it takes is listening to that impulse in each and every one of us to make. To create. To be a part of a creative moment.
Consider this your invitation.
Marie
Nurse
Ōtepoti
Molly
Weaver
Ōtāhuhu
Joseph
Concert-goer
Tāmaki Makaurau
Copper
Artist
Tāmaki Makaurau
Gaylene
Filmmaker
Te Whanganui-a-Tara
Creativity mirrors us
80%
of young New Zealanders say that doing creative things makes them feel excellent or good.
63%
of New Zealanders agree that "the arts help define who we are as New Zealanders."
Happier
Students involved in kapa haka at school are happier to attend school and more disposed to learning.
$16.3 billion
The creative sector contributed $16.3 billion to New Zealand's GDP in 2023.
Ageing
Arts engagement can reduce the risk of developing mental illness in adolescence and in older age.
At school
Art in schools empowers children to learn better in other subjects.
We’re building support for a future where arts, culture, and creativity thrive, so all New Zealanders flourish.
Our advocacy work promotes the value of arts, culture and creativity in all our lives, and supports the arts sector to make the case for creativity and the arts.
Learn moreAbout
Creativity makes us — Auahatia!
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